I know you have a ton of metrics to watch. Many of them don’t tell a story and don’t help you make critical decisions. They just stress you out.
This one will change your life: Custom Acquisition Cost, or “CAC”.
How will CAC make you smarter?
CAC answers 3 questions that you probably can’t answer today. And without these answers, you’re guessing about where to spend your money. The 3 questions are:
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How much do I currently spend to get a new customer?
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How long does it take me to break even?
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Where should I be spending?