As the Great Wealth Transfer begins to transform the financial services industry, financial advisors face a new challenge: reaching the next generation of investors. Cerulli Associates estimates $72.6 trillion in assets will be transferred to heirs through 2045, making it critical for financial professionals to adapt their strategies to appeal to this younger demographic.

In this blog post, we’ll explore strategies to effectively reach the next-gen of investors and provide them with the guidance they need to achieve their financial goals. So, let’s dive in!

I know you have a ton of metrics to watch. Many of them don’t tell a story and don’t help you make critical decisions. They just stress you out.

This one will change your life: Custom Acquisition Cost, or “CAC”.

How will CAC make you smarter?

CAC answers 3 questions that you probably can’t answer today. And without these answers, you’re guessing about where to spend your money. The 3 questions are:

1. How much do I currently spend to get a new customer?

2. How long does it take me to break even?

3. Where should I be spending?

This might be jarring for some readers. 10% will get it, and 1% will do something about it. Those who do will still compete for sales but not revenue, profit, or market share. We’re talking massive advantage.

“Insurance Agency” is not a business model. It’s a business. And that matters WAY MORE than you think.

Matt Wagner of NAIFA Business Performance Center Partner, Client Focus, shares what agents and advisors need to know about AI and what it means for the industry.

Artificial Intelligence (AI) for the masses came online in December. It’s called ChatGPT. You can communicate with it at openai.com. It gives impressive answers to hard questions in seconds. Many think it will put Google search out of business. Maybe put schools out of business. AI is coming like a wrecking ball for repetitive, commodity work.

What about insurance agents? I was going to share my thoughts, but then it hit me.

Why not just ask AI?

So I did.

According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”

With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase.

In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website.