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3 min read

7 Books Top Business Leaders Are Reading Right Now

By NAIFA on 11/29/22 10:00 AM

There's no question that reading is essential for success. But what books are top leaders reading right now? We've gathered some of the most popular titles in insurance and financial services, leadership, and entrepreneurship. Whether you're looking to gain new insights or stay up-to-date on the latest trends, these books are sure to provide value.

1 min read

The Top 3 Financial Products to Weather This Financial Storm

By NAIFA on 11/16/22 1:30 PM

Join NAIFA's Business Performance Center for a webinar on Tuesday, November 29 at 1 pm eastern. Sit down for a discussion with Harlan Accola of Fairway Independent Mortgage Corporation, and Caleb Guilliams, Founder of BetterWealth, to learn about the three products your clients must have to survive this intense financial storm. 

3 min read

The Top 5 Myths of Prospecting Procrastination

By Daniel C. Finley on 11/16/22 12:28 PM

Let’s face it, it’s easy to procrastinate from time to time. The problem is when procrastination goes from an occasional occurrence to a daily avoidance that the real challenges set in. With a task such as prospecting for example, if your business is on a production plateau chances are you bought into a narrative that you will come off of the plateau without intervention, and that your pipeline will trend upwards again soon.

Does this sound familiar? Let’s look at this subject from a different perspective. Everything that you may have been telling yourself about procrastination may simply be a myth.

1 min read

Catch Up on the Latest Business Performance Center Webinars

By NAIFA on 11/2/22 10:36 AM

NAIFA's Business Performance Center has been busy this past month with webinars on topics ranging from understanding and maximizing data, adopting digital marketing and e-commerce practices, and showcasing a benefits marketplace. If you missed one of those webinars, you can always watch them on-demand in the BPC archives.

1 min read

3 Tips for Year-End Client Engagement

By NAIFA on 10/27/22 10:00 AM

As 2022 draws to a close, now is a great time to reassess your client engagement strategy. Show your clients you care about them and their business with these tips. 

Learn How to Adopt eCommerce Practices to Grow Your Business

By NAIFA on 10/25/22 10:25 AM

New Business Performance Center partner, iLife Technologies, will host a webinar on Wednesday, October 26 at 12 pm eastern. Join John Boothman, Strategic Distribution and Partnerships at iLife, to learn how to adopt eCommerce best practices to help grow your life insurance business.

3 min read

Leveraging the Power of LinkedIn

By Daniel C. Finley on 10/19/22 3:41 PM

Have you jumped onto the social media bandwagon in recent years when it comes to marketing your business or are you still stuck in the 90s cold calling? I have been in the financial services industry for almost three decades, and I was reluctant to add one more thing to my prospecting plate such as social media. That is until I learned how to leverage the power of LinkedIn!

1 min read

Grow Your Business by Maximizing Your Data

By NAIFA on 10/10/22 9:29 AM

New Business Performance Center partner, AccuPoint Solutions, will host a data-driven webinar on Thursday, October 13 at 12 pm eastern. Join Founder & CEO of AccuPoint, Gary Weber, for "Data Diving: Understand and Maximizing Your Most Important Asset." Gary will help you how to best understand the complexity of the data you may have – or may want to purchase – for your sales, marketing, recruiting, and data analytics efforts.

2 min read

NAIFA and iLife Technologies Announce Educational Partnership

By NAIFA on 9/28/22 10:48 AM

The National Association of Insurance and Financial Advisors (NAIFA) and iLife Technologies have completed an educational partnership agreement to advance thought leadership and consumer education, and promote professional cooperation between the two organizations.

Under the partnership, iLife will provide exclusive benefits for NAIFA members through their all-in-one sales platform, content for NAIFA blog posts and social media platforms, as well as articles focused on helping insurance agents navigate the ever-increasing trend of online-centered businesses.

2 min read

5 Tips to Help You Recruit the Best Talent For Your Business

By NAIFA on 9/26/22 10:00 AM

To grow a successful business, you need a team of talented, dedicated individuals working together towards a common goal. As the insurance and financial services industry continues to grow, recruiting top talent is more important than ever.

But how can you find and recruit the best talent for your business? There are a few key things to keep in mind. Read on for tips to help you build a cohesive, diverse, and dynamic team.

4 Tips to Gain Followers Without Spending a Dime

By NAIFA on 9/20/22 10:00 AM

Social media is an integral part of marketing your business. While spending money on targeted ads may seem like an easy and effective way to build your followers, building your brand organically can benefit you in the long term—and save you money on advertising.

1 min read

Join NAIFA Partner Chalice Connect for a Benefits-Driven Webinar

By NAIFA on 9/14/22 9:53 AM

Join Chief Marketing Officer and Partner at Chalice Connect, Whitney Kendrick, along with Senior PEO Sales Consultant at Paychex/Oasis, Maria Petroni, for a Business Performance Center webinar on Thursday, September 22 at 12 pm eastern.

In this webinar, Whitney and Maria will give you an overview of the Chalice Connect Marketplace, and how it can help your business navigate and save on new benefits such as health insurance, travel options, and succession planning - especially timely with open enrollment periods opening up soon!

Chalice Connect is one of the Business Performance Center's newest partners, and also an affinity discount partner for our NAIFA Members. This webinar is free to attend and will teach you how to access their marketplace, which can save your firm, agency, or practice time and money.

Learn More & Register

13 Social Media Calendars, Tools, & Templates to Plan Your Content

By NAIFA on 9/13/22 10:00 AM

Social media plays an essential role in your business marketing strategy. With so many social networks available, it’s important to keep track of what you're posting and when.

2 min read

5 Tips to Establishing Your Brand With YouTube

By NAIFA on 9/6/22 10:00 AM

YouTube can be a powerful tool for building your brand. You can connect with potential customers and gain a loyal following by posting engaging videos. Read on to learn 5 tips for creating compelling YouTube content.

2 min read

How to Reach Underserved Markets

By NAIFA on 8/30/22 10:00 AM

When it comes to insurance and financial services, some market demographics are often underserved. Women, racial and ethnic minorities, millennials, and LGBTQ+ Americans are often left out of the conversation. This is due, in part, to insurance and financial professionals viewing these demographics as less lucrative.

However, underserved and historically marginalized communities represent a huge opportunity for insurance and financial services professionals. By reaching out to them, you can grow your business and positively impact the lives of underserved populations.

So, how can you reach underserved markets? Read on to find out.

1 min read

Top Tips for Hosting and Participating in Virtual Webinars

By NAIFA on 8/23/22 10:00 AM

Virtual webinars have become incredibly popular in recent years. From hosting week-long conferences via Zoom to organizing corporate meetings, webinars can be a great tool for groups looking to engage with others. Running a live virtual webinar can be daunting, so it's good to learn the top tips for successful live webinar hosting. Cut down on stress by following these simple steps for hosting a successful webinar.

2 min read

Diverse Hiring Practices Increase Profitability in Financial Services

By NAIFA on 8/16/22 10:00 AM

By hiring agents and advisors from diverse backgrounds, you can grow your business, make more money, and find creative solutions. Studies show that diverse perspectives lead to better ideas and improve sales performance and innovation.

Read on to learn how a diverse workforce can benefit your business and clients alike.

1 min read

NAIFA's Apex Learning Lab Presents the Future of Life Insurance

By NAIFA on 8/10/22 10:00 AM

Join us at NAIFA's Apex Sales Summit the week of August 15 to learn about a revolutionary new approach to life insurance with a special Learning Lab: "What Has Happened to Term Life Insurance? It's Called Longevity."

Longevity represents a new way of thinking about term life insurance. It combines the advantages of term life insurance with the flexibility to accommodate clients' changing needs.

1 min read

FinTech Learning Lab: Learn the Changing Landscape in Insurance & Financial Services at Apex

By NAIFA on 8/9/22 10:00 AM

Join us at NAIFA's Apex Sales Summit the week of August 15 for "The Digital Crossroads: FinTech, Your Business & Your Life."

In this Apex-exclusive Learning Lab, you'll learn how FinTech is changing the way agents and advisors do business and how it will shape the future of the insurance and financial services industry.

Topics: FinTech Apex
2 min read

Tips for Effectively Hosting and Participating in Virtual Webinars

By NAIFA on 8/2/22 10:00 AM

Live virtual webinars are becoming more and more popular for businesses of all sizes. The COVID-19 pandemic made doing business online a necessity, but webinars have proven to be incredibly effective, even as more businesses return to in-person meetings.

Now, webinars play an integral role in the growth and success of companies. They cost-effectively provide a platform for important discussions and help build and maintain relationships critical to a business's success.

How can you make sure that your webinar goes smoothly? Read on for tips on hosting and participating in a live virtual webinar.

Topics: Webinar COVID-19
2 min read

4 Tips to Recruiting the Best Employees

By NAIFA on 7/26/22 10:00 AM

It takes a lot of hard work to build a successful insurance agency or financial planning practice. But it's not just about putting in the hours—you also need to have the right team in place. A dynamic, productive, and effective team can make all the difference in achieving your business goals.

Did you know that filling a position can take up to 42 days? According to the Society for Human Resource Management, the average cost per hire is $4,129. Finding and hiring qualified employees can also be a daunting task. According to recent studies, 59% of employers say finding qualified candidates for their open positions is challenging.

So, how can you make sure that you are recruiting top talent and not wasting your time and money? We will discuss some tips for finding the best candidates for your open positions.

2 min read

3 Best Practices When Creating Pre-Recorded Video Content

By NAIFA on 7/19/22 10:00 AM

Live webinars are ideal for forging connections directly with your audience using interactive Q&A sessions. On the other hand, pre-recorded videos are excellent for educational or instructional videos that you can refer your audience to whenever they need them. You can use pre-recorded video to explain procedures that your audience should follow or address frequently encountered concerns. Because you have the luxury of being able to plan out the video ahead of time, you also have the opportunity to focus on its production and ensure that it is clean and professional. Read on for tips on creating professional pre-recorded video content.

1 min read

5 Keys to Starting and Running a Successful Business

By NAIFA on 7/12/22 2:00 PM

The most successful entrepreneurs often have a few common traits. Whether you are an insurance agent, financial adviser, or any other type of solo business owner, use these tips to succeed.

Planning for the Future

Start with a solid business plan. Include funding sources such as loans, marketing and advertising ideas, client acquisition, and financial projections for expenses and profit. A business plan is just a start. Once you're in business, continue making plans and keeping track of progress. Where do you see yourself and your business in five years? Make a detailed plan for getting there!

2 min read

How to Use Video to Grow Your Business

By NAIFA on 7/5/22 2:00 PM

When growing your business, connecting with as many people as possible is essential. That means not just writing blog posts and social media posts but also using video to appeal to a broader audience. Start creating engaging video content with these tips.

2 min read

4 Strategies for Prospecting Using a Podcast

By NAIFA on 6/28/22 10:00 AM

Podcasts are becoming increasingly popular in the marketing and sales world. If you're looking to increase your revenue and identify opportunities, listening to a podcast is a great place to start. Here are  4 different ideas and strategies to generate more leads using a podcast.

3 min read

Grow Your Client Base with Targeted Seminars

By Wallace Stone, President of Medsupp National and CEO of the Medicare Education Network on 6/7/22 10:00 AM

As an insurance agent, getting in front of people to deliver your message can be one of your most challenging tasks. For agents looking to attract new clients in today’s market, expertise is everything. Seminars establish your expertise and can put you in front of a large group of people in a single setting. This type of marketing is one of the most cost-effective and time-saving ways to grow your business.

8 min read

How a Reverse Mortgage Loan Can Enhance a Sound Retirement Strategy

By Fairway Independent Mortgage Corp. on 5/27/22 1:30 PM

These days, people are living longer which, of course, is a good thing. But it also means retirees’ savings must stretch further to last throughout retirement. Throw in the recent surge in inflation, rising long-term care costs, and the unfortunate reality that many retirees are not financially prepared for retirement, and we have the makings of a retirement crisis ahead. 

On the bright side for older-adult homeowners, housing wealth has been on the rise. According to the National Reverse Mortgage Lenders Association (NRMLA), U.S. homeowners aged 62+ saw their home equity soar to a record $10 trillion in 2021. It can be prudent for homeowners and their advisors to discuss ways to incorporate housing wealth into retirement planning decisions. 

1 min read

Loyal NAIFA Member Cheryl Canzanella Joins Fairway Independent Mortgage

By NAIFA on 5/26/22 10:29 AM

We're pleased to congratulate loyal NAIFA member Cheryl Canzanella, CLU, ChSNC, LUTCF, on her new position with NAIFA partner Fairway Independent Mortgage. Cheryl will take over the role of HECM Business Development Manager - Retirement Solutions.

Since joining NAIFA in 2010, Cheryl has been active in the NAIFA community. She is a Past President of NAIFA-Northeast Florida and has served in leadership positions at the local, state, and national levels. She is also a recipient of NAIFA-FL's President’s award. In 2019, she was recognized as NAIFA’s Young Advisor Team Leader of the Year. Cheryl is also a Founding Past President of Women in Insurance & Financial Services (WIFS) Northeast Florida.

4 min read

A Guide to Creating a Podcast to Build Your Brand

By NAIFA on 5/24/22 10:00 AM

The podcast industry has grown tremendously over the last few years, reaching over 100 million Americans alone. Because of that growth, more and more businesses are turning to podcasts to help promote their goods and services.

If you've been thinking about starting a podcast, you've come to the right place. With this straightforward guide, you'll be podcasting in no time. Even if you're not that tech-savvy, we'll show you how to create a podcast to build your brand in eight simple steps.

2 min read

Using Marketing Automation to Grow and Optimize Your Business

By NAIFA on 5/17/22 10:00 AM

As a results-driven business owner, you know your time is valuable. You want to spend it on adding value to your business. That's why you need an effective marketing automation strategy in place. Marketing automation can take care of the repetitive tasks so you can focus your efforts on the most important aspects of your job.

The best part is that you don't have to be technical or computer savvy to benefit from marketing automation. There are many tools available for free and affordable options that allow you to create great-looking landing pages, build email campaigns, track conversions, send emails, and much more.

4 min read

Creating Meaningful Relationships With HNW Clients’ Adult Children

By Simon Reilly on 4/26/22 2:00 PM

Many webinars and courses for financial advisors regularly talk about how to attract new clients. And while this is logical, it made me think: Instead of looking for new clients, why don't financial advisors create meaningful relationships with their HNW client's adult children? So, when their parents retire, they choose to keep them as advisors instead of finding someone new.

But you'll be surprised to know the statistics regarding advisors doing this. I've been polling advisors, and I hear 15-20% when I ask them how many of their HNW clients' adult children they have a meaningful relationship with.

3 min read

Hire More Sales Associates to Expand Your Reach

By Troy Korsgaden on 4/12/22 10:00 AM

For the past few years, pundits have been predicting that bots, robo-advisors, and other technologies will lead to the demise of living, breathing financial professionals. That hasn’t happened yet, and, in my opinion, it never will. Yes, people can conduct much of their preliminary research online, and a few are willing to purchase basic coverage without ever speaking to a person. But most will want a financial professional to guide them through life’s twists and turns. Even those people who purchase coverage from a robo-advisor will seek the expertise of a financial professional as their needs become more complex. 

3 min read

Workplace Life, DI, and Supplemental Health Sales Increased in 2021

By LIMRA on 4/6/22 2:47 PM

Increased demand for insurance products driven by raised awareness due to COVID-19 and a tight labor market.

New annualized premium for workplace life insurance, disability insurance and supplemental health products rose in 2021, according to LIMRA’s workplace benefits sales surveys.

“The year ended strong for workplace benefits sales, particularly life insurance, which recorded double-digit growth in the fourth quarter and the year,” said Patrick Leary, corporate vice president and director of LIMRA’s workplace benefits research program. “Insurance benefits remain a high priority for employees. New LIMRA research shows more than a quarter of workers list non-medical insurance benefits as one of the top five factors they consider when evaluating potential employers. As a result, employers have focused on benefits as a critical element of their recruiting and retention strategies. This played out with strong benefit sales in 2021.”

18 min read

What Is the Average Time Spent On a Website? [+ How to Improve It]

By Anna Fitzgerald on 3/23/22 2:00 PM

According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”

With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase.

In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website.

8 min read

Advantages of Reverse Mortgage Loans over HELOC and Home Equity Loans

By Ronan Friend on 3/17/22 11:43 AM

For your clients who are homeowners aged 62+, a Home Equity Conversion Mortgage (HECM, commonly called a reverse mortgage) loan offers some distinct advantages over other types of home-equity-release loans.

According to a survey conducted by Clever,* about half (51 percent) of retirees believe they will outlive their savings. Perhaps even more worrisome, the study also found that 65 percent of retirees say they are not financially secure. They may be facing any number of financial challenges, including how to best pay for long-term care or combat recent jumps in the prices of food, gas, and just about everything else.

As a financial professional, you want to give your clients the best chance at financial success. For most homeowners aged 62 and older, home equity represents the largest portion of their overall net wealth, usually dwarfing their other assets (e.g., retirement savings). While home equity is good, unless the home is sold or the equity is tapped, it is of essentially no functional value to a homeowner in retirement because it is generally very illiquid.

41 min read

12 Metrics Website Owners Will Be Tracking in 2022 and Beyond

By Jamie Juviler on 3/16/22 2:00 PM

When analyzing your website, you want the full story of how visitors are engaging with your site. You want to know not only how many visitors you get, but where they’re coming from, how long they’re spending on your site, how soon they’re leaving, and much more. 

To find the answers to these questions, you need to track website engagement metrics. In this guide, we’ll introduce this key concept, discuss the top metrics to watch for while running a successful website in 2022, and hear from actual website owners about what metrics they're prioritizing for the upcoming year. 

1 min read

Upcoming Webinar: How to Turn Clients into Raving Fans

By NAIFA on 3/14/22 12:58 PM

Don't miss NAIFA partner ReminderMedia's webinar "How to Turn Clients into Raving Fans"! ReminderMedia President Luke Acree will outline the importance of focusing on relationships, not transactions.

In the webinar, Acree will help you:

  • Discover why you need to be known, liked, and trusted before you can do business
  • Find out how one psychological trigger will guarantee a desired response
  • Learn why focusing on transactions rather than relationships will kill your business

Learn More and Register

The webinar will take place on March 24th at 1 pm eastern.

3 min read

3 Ways to Leverage Twitter to Find New Clients

By NAIFA on 3/9/22 10:00 AM

Twitter is one of the most widely used social media platforms in the world, with an advertising audience of 353 million users on the platform. For professionals in the insurance and financial services industry, Twitter presents an opportunity to network and use the social network as a place for finding prospective clients. Here are a few best practices to keep in mind if you want to be successful at using Twitter for finding prospective customers.

1 min read

NAIFA YAT Leader of the Year Brian Haney Shares Five Keys to His Success

By NAIFA on 3/4/22 9:51 AM

Brian Haney, CLTC, CFS, CIS, CFBS, LACP, CAE, NAIFA's Young Advisor Team (YAT) Leader of the Year recently shared five keys to his success as a financial professional with InsuranceNewsNet's AdvisorNews. Haney is the Founder and Vice President of the Haney Company in Silver Spring, MD. He has been a loyal NAIFA member since 2013 and is very engaged and active in our association.

1 min read

Make Your Business Thrive, Not Just Survive

By NAIFA on 3/2/22 3:00 PM

You can stay in business for a long time by being efficient in the use of your materials and resources, having a strong hold on who you are, and surrounding yourself with other successful, young entrepreneurs.

Efficiency is key to remaining competitive in today's market. When you determine your strengths, you can harness them to maximize your leverage. Using personified production methods, such as dividing a production process into separate operations completed by different people or at different times, allows you to be more efficient. Play on your strengths and know that developing these skill sets will give you an edge over competition, both new and seasoned.

2 min read

The Perfect LinkedIn Profile is Within Reach

By NAIFA on 2/9/22 7:00 AM

A LinkedIn profile is a critical tool in today's world if you want to grow your business and client base. It can add immense value to your professional and personal brand. Conversely, the absence of a social media profile means lost opportunities. 

Follow LinkedIn's Lead

The LinkedIn website will lead you through the process of building your profile. Have an updated resume handy as you begin the process. Take a look at profiles of others in your industry. Make sure to use a professional headshot; it can make or break your profile. While it may be tempting to use a decades younger picture−don't. Your picture should reflect your professional, approachable, trustworthy self. It's worth spending some money to be sure you have the right picture, and don't be afraid to smile.

1 min read

How to Prospect Using Facebook

By NAIFA on 2/2/22 10:00 AM

Facebook is a huge source of potential clients and customers and professionals who overlook Facebook as a connection channel with prospects miss out big time. Here are three tips for prospecting using Facebook and getting positive results.

1. Create a Profile that Defines you

To find new clients, it's important to create a unique profile that showcases who you are and what you care about. How you present yourself on Facebook is a big factor in whether they visit, or even notice, your profile. 

2 min read

Small Business Owners: 5 Things You Must Know to be Successful

By Branislav Dovedan, COO of EveryIncome on 1/25/22 10:06 AM

If you run a company with fewer than 500 employees, you have a small business. According to the SBA, small businesses make up 99.7% of the businesses in the country, so you have good company.

But how do you remain a successful small business – one that doesn’t fail within the first 18 months? Here are 5 things you must know.

2 min read

How Financial Advisors Can Recruit Prospective Clients via LinkedIn

By NAIFA on 1/21/22 8:00 AM

It's become the new norm to be directed to an official social media page when you visit most business websites. Why? There are 3.2 billion active internet users worldwide, roughly 45% of the world population. This figure is an honest answer to why businesses are now engaging prospective customers on their social media platforms.

With the expansion of the digital space, all spectrums of industry have become more interactive in their social media platforms to net potential clients. Recruiting within social media platforms varies from sector to sector. The focus here will be on the financial sector professionals and how the LinkedIn platform has been essential in helping them recruit potential clients.

4 min read

7 Growth Hacks to Grow Your Practice in Two Years

By Brad Swineheart on 1/14/22 8:00 AM

If you are a financial advisor trying to grow your practice, Dean Thurman, Senior Partner of InvestWise Financial and Co-Founder of White Glove, has a few growth hacks for you.

While many advisors were down in revenue during 2020, Dean’s office showed a 5% increase.  So far in 2021, Dean’s office is showing 53% revenue growth.

Dean attributes much of his success to these 7 growth hacks that his office has put into place over the last few years.

2 min read

Using Technology to Deepen Client Relationships Across Generations

By Cameron Huddleston, Carefull Family Finance Expert on 1/7/22 4:36 PM

Technology might not seem like a likely tool a financial advisor can use to build client relationships. It almost goes without saying that older generations prefer human interaction versus digital services when it comes to their finances. And surveys have found that even tech-savvy millennials are more likely to get help with their finances from real-life advisors than from robo-advisors. 

So how can technology help financial advisors strengthen and add value to their relationships with clients—especially older clients—when it lacks the human touch? After all, a computer can’t hold your hand during a market downturn. 

But there is new technology that can enable advisors to build their businesses by giving them the ability to better assist aging clients and clients taking care of aging parents at the stage of their financial lives where they need the most help. That new technology is Carefull.

3 min read

5 Easy Ways to Stay Top of Mind

By Brad Swineheart on 12/31/21 10:30 AM

Are you leaving money on the table?

If you aren’t nurturing and engaging with your leads and clients, the answer is yes. According to Invesp, “Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.”

Lead generation is only the first step in a well-rounded, efficient marketing plan. To maximize your lead generating efforts, you need to interact with those leads and connect with your clients. If you don’t keep in touch with them, they’re likely to forget about you, and that leaves the door wide open for your competition to creep in. 

5 min read

4 Strategies Financial Advisors Use to Build Trust

By Luke Acree, President of ReminderMedia on 12/27/21 9:30 AM

Consider just how much trust someone needs to have in their financial advisor to give them continuous access to, and nearly complete control of, their life’s savings, their retirement income, and their future security and dreams. That degree of trust ranks right up there with entrusting your life to a surgeon, your children’s wellbeing to a nanny, and your heart to your spouse.

Trust like that isn’t simply granted to a financial advisor because of a single phone call.

4 min read

Why Workplace Culture and Brand Go Hand in Hand

By Insperity on 12/17/21 9:30 AM

Your company’s workplace culture and brand are permanently linked. Business leaders often view it as a one-or-the-other undertaking, but that’s a mistake. If you want to build or refresh one, you should couple them both together.

Impossible, you say? Too much of a heavy administrative lift? Keep reading, you’re in for a surprise.

2 min read

The Benefits of Investing Education for Individuals

By Ted Mekonnen on 12/15/21 10:00 AM

While the stock market tends to dominate news cycles surrounding any current large-scale event, too many average Americans are uneducated when it comes to investing. When many people see reports of record market highs and losses, massive government bailouts, and changing legislation regarding interest rates and taxes, they do not have the educational background or investing experience to translate these headlines into meaningful analyses and applications for their daily lives. Investing education is critical for all Americans, particularly in times of economic turmoil. Consider these benefits of investing education when making financial decisions with your clients.

6 min read

Top 10 Ways Financial Advisors Can Earn Referrals in 2022

By Luke Acree, President of ReminderMedia on 12/10/21 9:30 AM

For financial advisors, referrals are—and will probably always be—the primary method of generating new business. It seems like every business blogger out there has the best, top, greatest, or most unique ideas for generating referrals. Personally, my favorite book title proclaiming its best ways to get referrals is this one: Endless Referrals, Third Edition.

I guess the previous editions didn’t result in endless referrals as promised.

To capitalize on the referral market, there are only two aspects of your business that are worth focusing on: delivering an exceptional client experience and continuously developing relationships with clients and spheres of influence.

1 min read

E4 Insurance Presents a Special BREW Featuring Chris Pezalla

By E4 Insurance Services on 11/29/21 2:19 PM

E4 Insurance Services invites you to join our Building Relationships Every Week (BREW) on Wednesday, December 1, 2021, at 1 pm eastern.

In this week's session, Chris Pezalla, Executive Vice President and Chief Actuary at Newcleus, will discuss LINQS+, a proprietary non-qualified retirement plan with guaranteed lifetime benefits for the participants and expense savings for the plan sponsor.

4 min read

5 Commonly Forgotten Holiday Marketing Ideas

By Luke Acree, President of ReminderMedia on 11/22/21 4:00 PM

Poor Thanksgiving is the middle child of the holidays. From Halloween on, all the focus is on the winter holidays.

That’s a shame. Not just because so many people love Thanksgiving, but also because it’s a great opportunity to connect with your clients and sphere of influence.

1 min read

Watch 'Exploring Money Mountaineering' Webinar On-Demand

By NAIFA on 11/18/21 3:52 PM

Exploring Money Mountaineering with Harlan Accola, National Reverse Mortgage Director at Fairway, and Peter Neuwirth, Senior Consulting Actuary at CapAcuity, is now available on demand!

The webinar explains Neuwirth's six foundational principles of Holistic Financial Wellness, teaching how to create a framework to make sound financial decisions and how to prepare psychologically for a changing landscape.

Watch On-Demand

3 min read

Watch APC Impact Week Sessions On Demand

By NAIFA on 11/12/21 10:08 AM

If you missed this year’s Advanced Practice Center Impact Week, don’t worry! We have everything you need to know on-demand. Check out our 10, one-hour sessions with industry experts, including: 

6 min read

Digital Is the Assistant We’ve Always Dreamed Of

By Troy Korsgaden on 11/11/21 7:10 AM

From the 1980s through the early 2000s, many advisors and brokers dreamed of having more help with critical yet time-consuming tasks like proof of insurance and minor claims processing. We mused, “If only I had help with those tasks, I could spend more time focusing on high-touch customer service and sales.”

Today, digital innovations are streamlining much of the way carriers and their representatives conduct and generate business. These innovations are precisely the help we wished for.

So why do many in our industry resist digital advances like customer self-service and apps?

6 min read

10 Tips for a Successful Hybrid Employee Work Environment

By Insperity on 11/10/21 6:33 PM

Many prominent surveys have shown that most employees want a permanently hybrid work environment – or at least more flexible workplaces. This is a shift that has been coming for some time – the pandemic simply accelerated it.

For employees, hybrid workplaces combine in-person work and telecommuting. For organizations, this shift brings many questions about how to manage the new hybrid workplace. For many leaders, managing a distributed team of people engaging in various work modes – such as in-office, hybrid, remote and outside sales – is unfamiliar.

5 min read

Using Personality Tests in the Workplace

By Insperity on 10/25/21 4:54 PM

In a tight recruiting economy, the pressure is on employers and their HR teams to hire the right people and engage them in their organizational culture.

Using personality tests in the workplace can often address both of these needs.

1 min read

Exploring Money Mountaineering With Harlan Accola and Peter Neuwirth

By NAIFA on 10/22/21 8:00 AM

On November 12, author and Senior Consulting Actuary Peter Neuwirth, FSA, will join Harlan Accola, CRMP, CSA, (loyal NAIFA since 2015) National Reverse Mortgage Director of Fairway Independent Mortgage Corporation, to present "Exploring Money Mountaineering."

This webinar will focus on Neuwirth's six foundational principles of Holistic Financial Wellness. Neuwirth and Accola will discuss how the lessons learned from the Covid-19 crisis can help us prepare, psychologically and financially, for the uncertainty of the future.

The event will take place on Friday, November 12, at 2 pm eastern.

Register

Fairway Independent Mortgage Corporation is an Educational Partner to NAIFA.  For members, you can learn more about Fairway and how to partner within the Member Portal.  

1 min read

Ameritas' Andrew Rinn Scheduled to Present at the 2021 APC Impact Week

By David Lahoud on 10/8/21 1:00 PM

On October 19th, Andrew J. Rinn, JD, CFP, CLU, ChFC, Vice President of Advanced Marketing & Case and Competition at Ameritas (and loyal NAIFA member since 2018),  will be presenting  Life Insurance in Qualified Plans - Bridging the Retirement Planning Gap with actuary Scott McHenry. During this presentation, they will cover various topics such as how to identify potential clients and concerns, different approaches, and more.

1 min read

NAIFA and Carefull Announce Educational Partnership

By NAIFA on 10/7/21 5:15 PM

The National Association of Insurance and Financial Advisors (NAIFA) and Carefull have completed an educational partnership agreement to advance thought leadership and consumer education and promote professional cooperation between the two organizations. Under the partnership, Carefull will provide preferred access to the Carefull monitoring technology for NAIFA members, content for NAIFA blog posts and social media platforms, as well as articles around protecting and managing older adult's finances for NAIFA’s Advisor Today

2 min read

Adaptability and Agility

By Customers Bank on 10/1/21 4:26 PM

The last year and the global pandemic have taught us that businesses and employees alike need to be able to accept and manage change. Heraclitus, an Ancient Greek philosopher, said it best when he stated, “The only constant in life is change.”

3 min read

NAIFA has Partnered with White Glove to Provide Marketing Solutions for Members

By NAIFA on 9/29/21 2:00 PM

NAIFA and White Glove have completed a marketing partnership agreement. The two organizations will work together to bring modern marketing practices to financial services professionals while raising awareness of the critical advocacy work that NAIFA undertakes at the state, interstate, and federal levels.  White Glove is a founding partner of NAIFA’s Business Performance Center that provides thought leadership to agents and advisors on practice management.

4 min read

$9.2 Trillion in Senior Home Equity is the Largest Asset Pool You’ve Never Heard Of

By Fairway Independent Mortgage Corp. on 9/28/21 4:53 PM

American seniors are sitting on a massive mountain of cash.

Low-interest rates, rising home prices, and vanishing inventory have contributed to all-time-high home equity, yet most of it sits untouched and forgotten.

1 min read

Webinar Series: Caffeinate Your Revenue with the Insperity Broker Program

By Beth Helberg on 9/10/21 2:04 PM

Unlock the income potential of being an insurance broker partner with Insperity. 

1 min read

Special Webinar Series: Hyper-Growth in a Hybrid Environment

By Beth Helberg on 9/8/21 3:15 PM

NAIFA has teamed up with White Glove, to present the webinar series: Hyper-Growth in a Hybrid Environment, September 13- 17th.  Each day will focus on a strategy to support advisors in prospecting and marketing. 

5 min read

9 Tips for Communicating Decisions You Don’t Agree With

By Insperity on 8/26/21 12:00 PM

A change in business hours, layoffs, a reduction in benefits, a department reorganization, an elimination of bonuses, elimination of casual Fridays: Change in business is as relentless as it is inevitable.

1 min read

Webinar: If a DOL Wage & Hour Investigator Came Calling, Would You Be Prepared?

By Beth Helberg on 8/19/21 8:00 AM

How confident are you in your employee classifications and the process you use to categorize them? Do you really understand the differences between exempt vs. non-exempt classifications when it comes to your white-collar employees?

1 min read

Webinar On Demand: How To Advise Your Clients to the Zero Tax Bracket

By Beth Helberg on 8/12/21 5:04 PM

This month, Fairway Mortgage and the Business Performance Center presented the webinar “How to Advise Your Clients to Get to the Zero Tax Bracket.” 

5 min read

8 must-ask questions when shopping for a PEO

By Insperity on 7/9/21 10:30 AM

Are you uncertain about how to find the most suitable professional employer organization (PEO) for your company?

Have you explored all your options? After all, not all PEOs are the same.

Deciding which one offers the best service, the greatest value, and the type of expertise that your organization needs isn’t always so simple.

3 min read

OneAmerica Partners with NAIFA to Support Advocacy and Educational Initiatives

By NAIFA on 6/10/21 5:21 PM

NAIFA and OneAmerica® have completed an agreement on the Educational Partner Program, under which OneAmerica will provide educational content and thought leadership for NAIFA’s Advisor Today platform as well as its Centers for Excellence: The Business Performance Center, Limited and Extended Care Planning Center, and Talent Development Center. OneAmerica sponsored and participated within NAIFA’s 2021 Virtual Congressional Conference held May 25-26th that drew more than 1,350 advisors, and will be a key sponsor for the upcoming Performance+Purpose conference to be held virtually August 17-19, 2021. 

2 min read

NAIFA and ReminderMedia Announce Marketing Partnership

By NAIFA on 6/8/21 2:30 PM

NAIFA and ReminderMedia have completed a marketing partnership agreement to promote professional cooperation between the two organizations. Under the partnership, ReminderMedia is a founding member of the Business Performance Center. NAIFA and ReminderMedia will work together to give broader access for financial professionals and consumers in areas where the organizations’ interests overlap.

4 min read

FinTech: Not All That Glitters Is Gold

By Brian Haney, CLTC, CFS, CIS, CFSB, LACP, CAE on 5/13/21 10:21 AM

I’ve given dozens of talks on the need for financial professionals to navigate the digital landscape effectively, and invariably the conversations veer into the arena of “what’s the newest, best tech to help me grow?” As a self-avowed tech junky, I am always obliged to engage in this conversation, because it’s a lot of fun to talk technology.

4 min read

Not All that Glitters is Gold: Cool Tech Doesn't Make You a Better Professional, the Right Tech Does

By Brian Haney, CLTC, CFS, CIS, CFSB, LACP, CAE on 5/6/21 1:07 PM

I’ve given dozens of talks on the need for financial professionals to navigate the digital landscape effectively, and invariably the conversations veer into the arena of “what’s the newest, best tech to help me grow?” As a self-avowed tech junky, I am always obliged to engage in this conversation, because it’s a lot of fun to talk technology. However, what most people don’t realize is that I do so significant hesitancy because, I am acutely aware of one thing that, as an outside-the-box thinker with ADD, I have to fight my inner tendency to want newer, cooler, better. I admit it - I like blowing the whole thing up and finding a better way of doing it! If you’re at all like me, suppressing that tendency can be challenging, especially since there seem to be new awesome apps, platforms, and digital tools popping up every single day.

7 min read

Don't Be That Person. A Requiem to Bad LinkedIn Solicitations

By Brian Haney, CLTC, CFS, CIS, CFSB, LACP, CAE on 4/19/21 8:45 AM

Practicing good social media etiquette is critical in the digital economy

Raise your hand if you like getting solicited from random strangers. Strange, I don’t see anyone’s hand raised.

3 min read

Step Up Your Game and Get Through the Door:  Selling Qualified Retirement Plans to the Healthcare Industry

By SMA Services, Inc. on 4/15/21 3:06 PM

If you’re looking to expand your presence in the healthcare sector, you’re probably trying to figure out how to sit down with the physicians whose names are on the doors you’re knocking on. But unless you have an existing relationship with one of those physicians — or a personal contact who can help you start one — you may be knocking on the wrong doors.

1 min read

Use Facebook to Add to Your Growing Client Base

By Mark Briscoe on 2/26/21 10:44 AM

Social media offers many ways that you can add to your growing client base, particularly Facebook. The difference between this platform and many others is that the groups feature allows you to find and interact with potential clients on a more personal level. This feature also gives you the opportunity to find prospective clients in special interest groups. Finally, Facebook gives you the added touch of searching for new clients within your geographic location. All of these features give you more leads on a regular basis if you learn how to use them well. 

Start Your Own Facebook Group

If you haven't already, get your own Facebook group up and running. It's as easy as clicking the "create group" button and filling out a few details. Make sure that you're clear about the services you're providing, your location, business hours, and mission statement. Use a clear and professional photo for your profile and a cover photo that makes your business details clear. This way, when you're prospecting for clients elsewhere, people will have a place to connect with you that shows them who you are and what services you offer. 

2 min read

How to Start, Grow, and Optimize Your Business Instagram Profile

By Emily Cabbage on 2/26/21 10:37 AM

You may be wondering, "How do I make a strong impression with my business Instagram profile?" Or, 'How can I add branding personality to my Instagram business page?" Well, read on and find out these and much more. Instagram started as a simple picture-sharing app between friends. However, it quickly evolved into the go-to social media platform for eye-catching content. With millions of users and a higher engagement rate when compared to Facebook, your business can't afford to be left out of this marketing phenomenon. 

2 min read

How To Prospect Using Instagram

By Emily Cabbage on 2/26/21 10:30 AM

Instagram can be a highly profitable marketing tool for those in the financial services industry. There are many ways that financial advisors and insurance agents can recruit prospective clients through Instagram. The following are some of the most effective ways that those in the financial services industry can prospect using Instagram; 


Create Catchy Content with Beautiful Pictures 


If you are looking to recruit prospective clients through Instagram, you should create well-curated content that aligns with your financial services. Instagram is a platform where people enjoy seeing beautiful images on daily basis. Thus, instead of simply writing a post about your financial services, showcase them through beautiful photos. The shared photos should highlight the unique features of your services and why customers should look forward to them.  

2 min read

Prospecting Using Youtube

By Mark Briscoe on 2/26/21 9:44 AM

YouTube has become an indispensable tool since its introduction in 20005. Many businesses have adopted this tool for both advertising and marketing their products to achieve business objectives. If you are still in doubt whether your financial service company, it is worth noting the following.

3 min read

How Financial Advisors and Institutions Can Recruit Clients Using Snapchat

By Kathryn Blum on 2/26/21 9:34 AM

There are so many platforms that you can venture in to promote your financial institution and grow your client base. However, it isn't easy to know which one of them will yield benefits. 

Most people market through LinkedIn, Twitter, Facebook and Instagram, but very few of them pay attention to Snapchat; even though its projected user base in the U.S. alone has reached 70 million.

2 min read

How Financial Advisors Can Recruit Prospective Clients Via LinkedIn

By NAIFA on 2/22/21 1:00 PM

It has become the new norm nowadays to be directed to an official social media page once you visit most business websites. Why is this so? There are 3.2 billion active internet users worldwide. This figure translates to roughly 45% of the world population. This figure is an honest answer to why businesses are now engaging prospective customers on their social media platforms.

2 min read

NAIFA’s Business Performance Center Impact Week Is Coming March 23-25

By NAIFA on 2/17/21 11:10 AM

NAIFA has announced that its Business Performance Center Impact Week will offer an amazing slate of virtual programing led by industry experts, March 23-25. Presentations will be high-impact and provide valuable takeaways focused on practice management, growing your business, and reaching new markets.

2 min read

Top 5 Tips for Successful Prospecting - LinkedIn

By NAIFA on 1/13/21 1:01 PM

Focusing on the right people and companies will make the difference in prospecting smarter, not harder. LinkedIn is an influential platform with senior-level influencers and top company decision-makers. If you use it well, you can grow your list of prospects.

1 min read

How Can You Optimize Webinars to Convert More Leads?

By NAIFA on 1/13/21 12:57 PM

As we tread into the digital age, it's crucial to make sure that your insurance firm or financial services agency is keeping abreast with the best practices to drive and convert new prospects. Webinars offer a great platform to provide interactive content to prospective customers and get feedback in real-time. You can consider adopting the following strategies to ensure that your webinars covert as many leads as possible into the business:

2 min read

Harnessing the Power of Webinar During Prospecting

By NAIFA on 1/13/21 12:38 PM

The webinar presents an ideal platform for any type of business, including insurance to land leads, nurture them, and consequently convert them into customers. For any successful financial services firm, it offers the perfect avenue to provide thought leadership, present appealing content to attract qualified leads, and land them accordingly. You can harness the power of this platform in the following ways:

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