When growing your business, connecting with as many people as possible is essential. That means not just writing blog posts and social media posts but also using video to appeal to a broader audience. Start creating engaging video content with these tips.

Reach more people with video

Your message will reach more people if you use more than one medium. Text in a blog post or article will reach some prospects, but many prefer to watch a video instead. If a prospect doesn't have time to read an article, they can listen to your message while multitasking. Optimize your reach and engagement by providing content in text, image, and video to suit your audience's preferences.

Make a personal connection

Your audience will see your face and hear your voice, making the connection you're making with them more intimate. Reading an article gives a reader a little bit of your personality and voice but it's nothing like actually seeing that personality come out on screen. Make your videos one-on-one and talk to the viewer as if they were in the same room as you. That will make the connection much more intimate.

Let your content stand out

When people use a search engine such as Google to search your keywords, if there are videos in your content, your video may be displayed at the top of the results, making your content stand out more than if there was just text. To make sure you stand out as much as possible and get someone to click on the video, make sure you have the best thumbnail for the video. Make sure to have your smiling face in the thumbnail. Use text sparingly in the thumbnail to attract attention and curiosity. Cut out the intro because the first few seconds are vital to audience retention–get straight to the point.

Make every video your best video

At any point, if you think you're not making your best content, re-shoot or re-edit the video. Presenting to your audience on screen is their first impression of you. Live videos, webinars, and Zoom videos are another story, but with pre-recorded videos, you have the chance to edit, so make it count and make sure the quality of the result is top-notch.

Making engaging videos is just one strategy to connect with your audience but it's an important one that could grow your audience if done well.