Blog

[Digital Vaults continue to rapidly evolve from a “nice-to-have” virtual equivalent of a safety deposit box for critical advisor and client-facing documents into a “must-have” technology to power a more engaging and competitive advisor and enterprise-wide service model. Such is the nature of technology that requires the ongoing development of robust applications which are driving advisor and wealth management tools and capabilities, ultimately changing the face of the industry for the better.

Digital Vaults are a good example to explore as to how they have developed from simple storage and basic functionality to enterprise solutions built for compliance and operations efficiency, and now, with the advancements of Artificial Intelligence (AI) and Large Language Model (LLM) technology, to quickly summarize documents, extract critical information, provide contextualized action items, offer actionable insights and analytics, and much more. This evolution is materializing into a more comprehensive servicing and enterprise engagement strategy that can transform financial institutions and wealth management firms into delivering modern, high-touch wealth and advisory relationships by providing better insights, deeper engagement, and more value across all stakeholders and family members in the client relationship.

To better explore this advisor technology evolution and AI-powered Digital Vaults, we reached out to Institute members Daniel Kenny, Chief Executive Officer, and Kristian Borghesan, Chief Marketing Officer, of FutureVault – a category and industry leader of Digital Vaults and pioneer of the Client Life Management Vault™. Having developed their Digital Vault technology platform into a best-of-breed solution for the wealth management industry, we asked questions to better understand how they developed their Digital Vault technology and where they see this technology going to power deeper advisor–client relationships and enable better holistic family financial outcomes.]

Hortz: Can you share with us your experiences in how Digital Vaults have been evolving in their development and benefits for the financial services industry? How did they go from a “nice-to-have” to a “must-have” in the industry?

Borghesan: There are quite a number of factors and reasons that have contributed to the evolution of Digital Vaults, namely Digital Vaults-as-a-Service like FutureVault, moving from a “nice-to-have” into an absolute must-have component and critical piece of the everyday technology stack.

Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.

Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.

Join us at NAIFA's Apex Sales Summit the week of August 15 for "The Digital Crossroads: FinTech, Your Business & Your Life."

In this Apex-exclusive Learning Lab, you'll learn how FinTech is changing the way agents and advisors do business and how it will shape the future of the insurance and financial services industry.

I’ve given dozens of talks on the need for financial professionals to navigate the digital landscape effectively, and invariably the conversations veer into the arena of “what’s the newest, best tech to help me grow?” As a self-avowed tech junky, I am always obliged to engage in this conversation, because it’s a lot of fun to talk technology.