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Ken Leibow

Ken Leibow

Ken is the Founder and Chief Executive Officer at InsurTech Express and has more than 34 years of insurance industry experience. He has an extensive background in insurance technology for distribution and back-office systems. Prior to founding InsurTech Express, Leibow worked for Genworth Financial, Mutual of Omaha, and as vice president of operations at Diversified Underwriters Services, Inc. As Chief Operating Officer of Integrated Insurance Technologies owned by SelectQuote, Ken built the largest life insurance data exchange hub in the industry, processing over one million policies per year and $30 billion of annuities (now owned by Oracle, Inc). As a NAIFA partner Ken has agreed to share his lessons learned and experience with our members. He contributes content to NAIFA’s Advisor Today platform, as well as the blogs on NAIFA’s Business Performance Center, Talent Development Center, and Limited and Extended Care Planning Center. “I am excited to partner with NAIFA who provides great services for its members. My goal is to be a resource for advisors, leveraging my 34 years' experience in the industry, on educating them on technology that will help grow sales and reduce costs in their practice,” Leibow said. “My company InsurTech Express, has been a central industry resource for insurance technology for Life Insurance, Annuities, and Long-Term Care. I want to share information on sales tools and other solution platforms that can help NAIFA members be more competitive from lead generation to helping them automate managing their book of business. I can also provide tips and recommendations for advisors on general technology for their back-office."

Recent posts by Ken Leibow

2 min read

Digital Marketing & AI Technology to Drive Life Insurance & Annuity Sales in 2023

By Ken Leibow on 1/5/23 12:10 PM

Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.

Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.

Topics: Life Insurance & Annuities Marketing Sales & Marketing Social Media Marketing Advisor Today FinTech Insurance

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