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2 min read

How Advisors Can Get Ahead During the Slow Season

By White Glove on 5/30/23 11:00 AM

Like most businesses, your workload will ebb and flow depending on the season. With summer approaching, many clients and prospects take a step back from their financial focus to take advantage of the warm weather. Between kids having the summer off and vacations to the beach being at the forefront, advisors tend to be a little slower between June and August. Here are a few suggestions to keep your business moving forward during this quieter season.

Topics: Continuing Education Sales & Marketing Small Business Business Performance Center NAIFA Partner
3 min read

Creating an Effective Email System

By Daniel C. Finley on 5/25/23 10:30 AM

Have you noticed that you get more emails now than you ever did before?  After constantly being interrupted by emails you most likely have become conditioned to feeling obligated to view each email the minute it arrives.

David Allen, the author of the book Getting Things Done writes, “There are no interruptions, only mismanaged inputs.”

In many respects, this is very true­, in that the emails that you receive all day are merely as important as you perceive them to be and the way that you react to them can either be a positive or a negative depending on what type of time management boundaries you establish.

Topics: Marketing Technology Grow Your Business Small Business Business Performance Center
5 min read

Employees and Customers Are People

By Client Focus on 5/5/23 10:30 AM

Business wisdom said, “The customer comes first.”

Terrible idea. Unless you’re a solopreneur, your customers are dealing with your employees. If your employees don’t feel valued, customers won’t have a good experience.

So the wisdom evolved: “We put our people first.”

I bought into that idea for a long time. It worked pretty well. But something about the either/or proposition never quite felt complete.

Then it came to me: the mindset necessary to produce satisfied, loyal employees is the same mindset necessary to produce satisfied, loyal customers.

It turns out that employees and customers are people. We’re in the people business.

Topics: Grow Your Business Small Business Business Performance Center
5 min read

Customer Loyalty Beats Customer Satisfaction

By Client Focus on 4/27/23 9:45 AM

How often do you hear about the importance of customer satisfaction?

And how hard do you and your team work to deliver it?

And how many customers leave anyway?

Way too many, I’m guessing.

The truth is that customer satisfaction doesn’t translate into growth and profitability the way the gurus say it will. Why? Because the customer sees a better price and assumes that the service will be good enough. And if they’re wrong, by the time they figure it out, it will be too late for you.

Topics: Grow Your Business Small Business Business Performance Center
4 min read

Creating Business Game Changers

By Daniel C. Finley on 4/19/23 12:32 PM

Have you ever run into the same business challenge repeatedly and you just couldn’t get past it? If so, you are most likely on a production plateau and in need of a tool or technique to create a transformational moment. In other words, you need a Game Changer! 
Mickey Mantle, who had an impressive 536 home runs during his baseball career, said, “It's unbelievable how much you don't know about the game you've been playing all your life."

Let’s take a look at a few Game Changers that can have a lasting impact on your business.

Topics: Grow Your Business Small Business Business Performance Center NAIFA Partner
6 min read

Focusing on Profit Will Change Your Life

By Client Focus on 4/10/23 12:26 PM

Profit is virtuous.

Yes, it is.

And profit—not revenue, not headcount—is the key to everything you want in your business.

By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much better off as a result.

Topics: Sales Grow Your Business Small Business Business Performance Center Producer Sales & Marketing
3 min read

The Client-Centered Referral Dialogue

By Daniel C. Finley on 3/28/23 11:26 AM

How do you convey your message to a client without seeming “needy” in the process? By understanding how clients think!

Clients give referrals for two possible reasons. First, they want to help you grow your business. Second, they want to help friends and loved ones. Of these two reasons which one do you believe is a strong reason to give you a referral? If you said to help friends and loved ones, then you are right!

Topics: Referrals Grow Your Business Small Business Business Performance Center
3 min read

Mastering Production Peaks, Valleys, and Plateaus

By Daniel C. Finley on 3/6/23 10:17 AM

If you are like most advisors and agents you know that there are only three ways that your production can go: rise to a new production peak, backslide to a production valley, or cruise control onto a production plateau. Two out of three of those are not good states to be in your business and most people that reach a production peak don’t remain there for very long.

So, where do you currently find yourself? Most of us need a strategy (or several) to move from where we are to where we want to be.

Topics: Grow Your Business Small Business Business Performance Center
4 min read

7 Strategies for Creating Your Business Blueprint

By Daniel C. Finley on 1/26/23 10:30 AM

If you are like most advisors, you have aspirations and dreams to build your business. You may have thoughts of creating business plans to assist you in reaching your goals. However, ask yourself this question: “How many times have I created a business plan only to file it away or lose my motivation to follow it through?”

Oftentimes, advisors start out their business plans with the best of intentions, only to get sidetracked by the day-to-day operations which leave those plans unattended and ultimately unfulfilled. If this has happened to you, rest assured that you are not alone. So what is the solution?

No matter what time of the year, no matter what stage of your planning, a business plan is not enough, you need a business blueprint!

Topics: Planning in Advance Grow Your Business Small Business Business Performance Center Insurance
1 min read

3 Tips for Year-End Client Engagement

By NAIFA on 10/27/22 10:00 AM

As 2022 draws to a close, now is a great time to reassess your client engagement strategy. Show your clients you care about them and their business with these tips. 

Topics: Grow Your Business Protect Your Business Small Business