LinkedIn is one of the largest social media platforms, with approximately 875 million users and over 30 million businesses worldwide. It’s a powerful tool for networking, job searching, offering business insights, and building your personal brand. 

However, to truly make the most of the platform, it’s essential to understand how the LinkedIn algorithm works, which can take a lot of time and patience. This blog explains key takeaways from the algorithm and how to maximize your visibility and impact on the platform. 

Have you jumped onto the social media bandwagon in recent years when it comes to marketing your business or are you still stuck in the 90s cold calling? I have been in the financial services industry for almost three decades, and I was reluctant to add one more thing to my prospecting plate such as social media. That is until I learned how to leverage the power of LinkedIn!

There are so many platforms that you can venture in to promote your financial institution and grow your client base. However, it isn't easy to know which one of them will yield benefits. 

Most people market through LinkedIn, Twitter, Facebook and Instagram, but very few of them pay attention to Snapchat; even though its projected user base in the U.S. alone has reached 70 million.