Social media is an integral part of marketing your business. While spending money on targeted ads may seem like an easy and effective way to build your followers, building your brand organically can benefit you in the long term—and save you money on advertising.
Social media plays an essential role in your business marketing strategy. With so many social networks available, it’s important to keep track of what you're posting and when.
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YouTube can be a powerful tool for building your brand. You can connect with potential customers and gain a loyal following by posting engaging videos. Read on to learn 5 tips for creating compelling YouTube content.
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When it comes to insurance and financial services, some market demographics are often underserved. Women, racial and ethnic minorities, millennials, and LGBTQ+ Americans are often left out of the conversation. This is due, in part, to insurance and financial professionals viewing these demographics as less lucrative.
However, underserved and historically marginalized communities represent a huge opportunity for insurance and financial services professionals. By reaching out to them, you can grow your business and positively impact the lives of underserved populations.
So, how can you reach underserved markets? Read on to find out.
2 min read
As a results-driven business owner, you know your time is valuable. You want to spend it on adding value to your business. That's why you need an effective marketing automation strategy in place. Marketing automation can take care of the repetitive tasks so you can focus your efforts on the most important aspects of your job.
The best part is that you don't have to be technical or computer savvy to benefit from marketing automation. There are many tools available for free and affordable options that allow you to create great-looking landing pages, build email campaigns, track conversions, send emails, and much more.
3 min read
Twitter is one of the most widely used social media platforms in the world, with an advertising audience of 353 million users on the platform. For professionals in the insurance and financial services industry, Twitter presents an opportunity to network and use the social network as a place for finding prospective clients. Here are a few best practices to keep in mind if you want to be successful at using Twitter for finding prospective customers.
2 min read
A LinkedIn profile is a critical tool in today's world if you want to grow your business and client base. It can add immense value to your professional and personal brand. Conversely, the absence of a social media profile means lost opportunities.
Follow LinkedIn's Lead
The LinkedIn website will lead you through the process of building your profile. Have an updated resume handy as you begin the process. Take a look at profiles of others in your industry. Make sure to use a professional headshot; it can make or break your profile. While it may be tempting to use a decades younger picture−don't. Your picture should reflect your professional, approachable, trustworthy self. It's worth spending some money to be sure you have the right picture, and don't be afraid to smile.
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Facebook is a huge source of potential clients and customers and professionals who overlook Facebook as a connection channel with prospects miss out big time. Here are three tips for prospecting using Facebook and getting positive results.
1. Create a Profile that Defines you
To find new clients, it's important to create a unique profile that showcases who you are and what you care about. How you present yourself on Facebook is a big factor in whether they visit, or even notice, your profile.
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It's become the new norm to be directed to an official social media page when you visit most business websites. Why? There are 3.2 billion active internet users worldwide, roughly 45% of the world population. This figure is an honest answer to why businesses are now engaging prospective customers on their social media platforms.
With the expansion of the digital space, all spectrums of industry have become more interactive in their social media platforms to net potential clients. Recruiting within social media platforms varies from sector to sector. The focus here will be on the financial sector professionals and how the LinkedIn platform has been essential in helping them recruit potential clients.
4 min read
Poor Thanksgiving is the middle child of the holidays. From Halloween on, all the focus is on the winter holidays.
That’s a shame. Not just because so many people love Thanksgiving, but also because it’s a great opportunity to connect with your clients and sphere of influence.