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Social media is an integral part of marketing your business. While spending money on targeted ads may seem like an easy and effective way to build your followers, building your brand organically can benefit you in the long term—and save you money on advertising.

Learn how to reach your ideal audience and build loyal clients by:

  • Creating and sharing high-quality content
  • Using hashtags
  • Partnering with micro-influencers
  • Engaging with other brands

Read the full article from the experts at HubSpot.