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1 min read

Catch Up on the Latest Business Performance Center Webinars

By NAIFA on 11/2/22 10:36 AM

NAIFA's Business Performance Center has been busy this past month with webinars on topics ranging from understanding and maximizing data, adopting digital marketing and e-commerce practices, and showcasing a benefits marketplace. If you missed one of those webinars, you can always watch them on-demand in the BPC archives.

Topics: Marketing Benefits Webinar Business Performance Center

Learn How to Adopt eCommerce Practices to Grow Your Business

By NAIFA on 10/25/22 10:25 AM

New Business Performance Center partner, iLife Technologies, will host a webinar on Wednesday, October 26 at 12 pm eastern. Join John Boothman, Strategic Distribution and Partnerships at iLife, to learn how to adopt eCommerce best practices to help grow your life insurance business.

Topics: Marketing Webinar Business Performance Center iLife

4 Tips to Gain Followers Without Spending a Dime

By NAIFA on 9/20/22 10:00 AM

Social media is an integral part of marketing your business. While spending money on targeted ads may seem like an easy and effective way to build your followers, building your brand organically can benefit you in the long term—and save you money on advertising.

Topics: Marketing Social Media Marketing Grow Your Business

13 Social Media Calendars, Tools, & Templates to Plan Your Content

By NAIFA on 9/13/22 10:00 AM

Social media plays an essential role in your business marketing strategy. With so many social networks available, it’s important to keep track of what you're posting and when.

Topics: Marketing Social Media Marketing Prospecting Grow Your Business Business Performance Center
2 min read

5 Tips to Establishing Your Brand With YouTube

By NAIFA on 9/6/22 10:00 AM

YouTube can be a powerful tool for building your brand. You can connect with potential customers and gain a loyal following by posting engaging videos. Read on to learn 5 tips for creating compelling YouTube content.

Topics: Marketing Social Media Marketing Prospecting Grow Your Business
2 min read

How to Reach Underserved Markets

By NAIFA on 8/30/22 10:00 AM

When it comes to insurance and financial services, some market demographics are often underserved. Women, racial and ethnic minorities, millennials, and LGBTQ+ Americans are often left out of the conversation. This is due, in part, to insurance and financial professionals viewing these demographics as less lucrative.

However, underserved and historically marginalized communities represent a huge opportunity for insurance and financial services professionals. By reaching out to them, you can grow your business and positively impact the lives of underserved populations.

So, how can you reach underserved markets? Read on to find out.

Topics: Diverse Markets Marketing Social Media Marketing Prospecting Grow Your Business
2 min read

3 Best Practices When Creating Pre-Recorded Video Content

By NAIFA on 7/19/22 10:00 AM

Live webinars are ideal for forging connections directly with your audience using interactive Q&A sessions. On the other hand, pre-recorded videos are excellent for educational or instructional videos that you can refer your audience to whenever they need them. You can use pre-recorded video to explain procedures that your audience should follow or address frequently encountered concerns. Because you have the luxury of being able to plan out the video ahead of time, you also have the opportunity to focus on its production and ensure that it is clean and professional. Read on for tips on creating professional pre-recorded video content.

Topics: Marketing Prospecting Grow Your Business
1 min read

5 Keys to Starting and Running a Successful Business

By NAIFA on 7/12/22 2:00 PM

The most successful entrepreneurs often have a few common traits. Whether you are an insurance agent, financial adviser, or any other type of solo business owner, use these tips to succeed.

Planning for the Future

Start with a solid business plan. Include funding sources such as loans, marketing and advertising ideas, client acquisition, and financial projections for expenses and profit. A business plan is just a start. Once you're in business, continue making plans and keeping track of progress. Where do you see yourself and your business in five years? Make a detailed plan for getting there!

Topics: Marketing Prospecting Grow Your Business Protect Your Business Small Business
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How to Use Video to Grow Your Business

By NAIFA on 7/5/22 2:00 PM

When growing your business, connecting with as many people as possible is essential. That means not just writing blog posts and social media posts but also using video to appeal to a broader audience. Start creating engaging video content with these tips.

Topics: Marketing Prospecting Grow Your Business
2 min read

4 Strategies for Prospecting Using a Podcast

By NAIFA on 6/28/22 10:00 AM

Podcasts are becoming increasingly popular in the marketing and sales world. If you're looking to increase your revenue and identify opportunities, listening to a podcast is a great place to start. Here are  4 different ideas and strategies to generate more leads using a podcast.

Topics: Marketing Prospecting Grow Your Business Podcast Protect Your Business Small Business