Social media marketing can be a huge boost to your business, and you often hear about the best strategies and practices to implement. However, when crafting the perfect social media plan, you also need to think about mistakes to steer clear of to ensure your campaign is a success.
In this article, we will cover some of the top errors businesses by social media platforms and how to avoid them!
Digital Marketing had the biggest growth for generating insurance sales since 2021. In a recent global study conducted by Accenture, most insurance buyers now search for information on digital channels. 48% of insurance customers who responded to an Accenture survey stated that social media would factor into their insurance-buying decision. Introducing agents and training to effectively utilize email, social media, web-based advertising, text messages, and personalized videos which helps maximize their value delivery.
Data Analytics and Artificial Intelligence (AI) is the technology driving the industry to new insurance sales as it does with other industries in e-commerce. Winning agencies will become more data-driven and introduce agents to tools that utilize data analytics and AI to grow their businesses. Whether finding patterns based on past data to predict future events or leveraging AI to make assumptions and predictions beyond human capabilities, successful agents and agencies will take advantage of these new technology tools.
NAIFA's Business Performance Center has been busy this past month with webinars on topics ranging from understanding and maximizing data, adopting digital marketing and e-commerce practices, and showcasing a benefits marketplace. If you missed one of those webinars, you can always watch them on-demand in the BPC archives.
New Business Performance Center partner, iLife Technologies, will host a webinar on Wednesday, October 26 at 12 pm eastern. Join John Boothman, Strategic Distribution and Partnerships at iLife, to learn how to adopt eCommerce best practices to help grow your life insurance business.
Social media is an integral part of marketing your business. While spending money on targeted ads may seem like an easy and effective way to build your followers, building your brand organically can benefit you in the long term—and save you money on advertising.
Social media plays an essential role in your business marketing strategy. With so many social networks available, it’s important to keep track of what you're posting and when.
YouTube can be a powerful tool for building your brand. You can connect with potential customers and gain a loyal following by posting engaging videos. Read on to learn 5 tips for creating compelling YouTube content.
When it comes to insurance and financial services, some market demographics are often underserved. Women, racial and ethnic minorities, millennials, and LGBTQ+ Americans are often left out of the conversation. This is due, in part, to insurance and financial professionals viewing these demographics as less lucrative.
However, underserved and historically marginalized communities represent a huge opportunity for insurance and financial services professionals. By reaching out to them, you can grow your business and positively impact the lives of underserved populations.
So, how can you reach underserved markets? Read on to find out.
Live webinars are ideal for forging connections directly with your audience using interactive Q&A sessions. On the other hand, pre-recorded videos are excellent for educational or instructional videos that you can refer your audience to whenever they need them. You can use pre-recorded video to explain procedures that your audience should follow or address frequently encountered concerns. Because you have the luxury of being able to plan out the video ahead of time, you also have the opportunity to focus on its production and ensure that it is clean and professional. Read on for tips on creating professional pre-recorded video content.
The most successful entrepreneurs often have a few common traits. Whether you are an insurance agent, financial adviser, or any other type of solo business owner, use these tips to succeed.
Start with a solid business plan. Include funding sources such as loans, marketing and advertising ideas, client acquisition, and financial projections for expenses and profit. A business plan is just a start. Once you're in business, continue making plans and keeping track of progress. Where do you see yourself and your business in five years? Make a detailed plan for getting there!
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