When analyzing your website, you want the full story of how visitors are engaging with your site. You want to know not only how many visitors you get, but where they’re coming from, how long they’re spending on your site, how soon they’re leaving, and much more. 

To find the answers to these questions, you need to track website engagement metrics. In this guide, we’ll introduce this key concept, discuss the top metrics to watch for while running a successful website in 2022, and hear from actual website owners about what metrics they're prioritizing for the upcoming year.