It has become the new norm nowadays to be directed to an official social media page once you visit most business websites. Why is this so? There are 3.2 billion active internet users worldwide. This figure translates to roughly 45% of the world population. This figure is an honest answer to why businesses are now engaging prospective customers on their social media platforms.
With the expansion of the digital space, all spectrums of industry have become more interactive in their social media platforms to net potential clients. Recruiting within social media platforms varies from sector to sector. The focus here will be on the financial sector players and how the LinkedIn platform has been essential in helping them recruit potential clients.
LinkedIn is the largest professional social media platform with over 675 million members. It boasts of executives from each Fortune 500 company as its members. With this portfolio of members, what could be a better platform to source new clients for banks, insurance companies and brokers, mutual funds, and other financial services industry players?
With this magnitude of endless possibilities for recruiting potential clients, many professionals and institutions within the financial services sector have increased their LinkedIn interaction. This is attributed to the unprecedented opportunity to engage and impart knowledge to clients and prospective clients. When deployed, some strategies can aid the financial advisors and players in recruiting prospective clients from LinkedIn.
Networking and Connection Building
Networking and Connection building is the primary focus of LinkedIn as a platform. Target audiences for financial services players are not only members of LinkedIn; they are also active members. With this fact, financial sector players should aim to build and make as many relevant connections on LinkedIn as possible. This connection helps build relationships with potential and existing clients. Consistent and relevant networking leads to expanding influential centers, which helps create a pool of appropriate referrals to potential clients.
LinkedIn Sales Navigator
LinkedIn aims to aid professionals in all sectors to connect with potential clients and relevant professionals who can help enlarge the scope of reach. The LinkedIn Sales Navigator assists in recruiting prospective clients for financial advisors within all spectrums of the financial services sector. The Sales Navigator improves the recruitment of potential clients by;
• Filtering potential clients by industry- This helps bring out only the relevant prospective clients.
• Expanding the referral network helps connect both potentially responsive and unresponsive clients through lead generation.
• Identification of prospective triggers- Triggers are used to educate and create a reason for a subsequent need.
Content and Knowledge Sharing
'Content is Key.' As a financial advisor, you already have a LinkedIn page and have made some relevant connections on LinkedIn. But that is not complete and will not help you, net prospective clients, alone. Joining relevant LinkedIn groups and constantly sharing that appeals to the target market will help recruit prospective clients.
The purpose of sharing content is to help expand your reach as a financial advisor. With the expansion of reach within the platform, recruiting a new client is boosted since many users will view the content. If they see the relevance to a need, chances of initiating contact become high.
Conclusion
There is not an ounce of doubt that LinkedIn as a social media platform provides invaluable opportunities for professionals and organizations in the financial services industry to recruit prospective clients. The platform has expanded the scope of client recruitment digitally, and this has worked to the advantage of digitally suave businesses, including financial service providers.
The financial service players should realize that prospective clients are looking for them on LinkedIn now more than ever. With this knowledge, the financial sector players should embrace the use of LinkedIn now more than ever as the risk lies more in not embracing it. For more information don't hesitate to contact us.
