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3 min read

Workplace Life, DI, and Supplemental Health Sales Increased in 2021

By LIMRA on 4/6/22 2:47 PM

Increased demand for insurance products driven by raised awareness due to COVID-19 and a tight labor market.

New annualized premium for workplace life insurance, disability insurance and supplemental health products rose in 2021, according to LIMRA’s workplace benefits sales surveys.

“The year ended strong for workplace benefits sales, particularly life insurance, which recorded double-digit growth in the fourth quarter and the year,” said Patrick Leary, corporate vice president and director of LIMRA’s workplace benefits research program. “Insurance benefits remain a high priority for employees. New LIMRA research shows more than a quarter of workers list non-medical insurance benefits as one of the top five factors they consider when evaluating potential employers. As a result, employers have focused on benefits as a critical element of their recruiting and retention strategies. This played out with strong benefit sales in 2021.”

Topics: Disability Insurance Life Insurance & Annuities Disability Income Insurance Benefits Group & Employee Benefits Press Release Insurance
18 min read

What Is the Average Time Spent On a Website? [+ How to Improve It]

By Anna Fitzgerald on 3/23/22 2:00 PM

According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”

With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase.

In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website.

Topics: Marketing Research/Trends Grow Your Business Consumers
8 min read

Advantages of Reverse Mortgage Loans over HELOC and Home Equity Loans

By Ronan Friend on 3/17/22 11:43 AM

For your clients who are homeowners aged 62+, a Home Equity Conversion Mortgage (HECM, commonly called a reverse mortgage) loan offers some distinct advantages over other types of home-equity-release loans.

According to a survey conducted by Clever,* about half (51 percent) of retirees believe they will outlive their savings. Perhaps even more worrisome, the study also found that 65 percent of retirees say they are not financially secure. They may be facing any number of financial challenges, including how to best pay for long-term care or combat recent jumps in the prices of food, gas, and just about everything else.

As a financial professional, you want to give your clients the best chance at financial success. For most homeowners aged 62 and older, home equity represents the largest portion of their overall net wealth, usually dwarfing their other assets (e.g., retirement savings). While home equity is good, unless the home is sold or the equity is tapped, it is of essentially no functional value to a homeowner in retirement because it is generally very illiquid.

Topics: Financial Planning Reverse Mortgages Grow Your Business Financial Literacy Potential Partners for Advisors
41 min read

12 Metrics Website Owners Will Be Tracking in 2022 and Beyond

By Jamie Juviler on 3/16/22 2:00 PM

When analyzing your website, you want the full story of how visitors are engaging with your site. You want to know not only how many visitors you get, but where they’re coming from, how long they’re spending on your site, how soon they’re leaving, and much more. 

To find the answers to these questions, you need to track website engagement metrics. In this guide, we’ll introduce this key concept, discuss the top metrics to watch for while running a successful website in 2022, and hear from actual website owners about what metrics they're prioritizing for the upcoming year. 

Topics: Marketing Prospecting Grow Your Business
1 min read

Upcoming Webinar: How to Turn Clients into Raving Fans

By NAIFA on 3/14/22 12:58 PM

Don't miss NAIFA partner ReminderMedia's webinar "How to Turn Clients into Raving Fans"! ReminderMedia President Luke Acree will outline the importance of focusing on relationships, not transactions.

In the webinar, Acree will help you:

  • Discover why you need to be known, liked, and trusted before you can do business
  • Find out how one psychological trigger will guarantee a desired response
  • Learn why focusing on transactions rather than relationships will kill your business

Learn More and Register

The webinar will take place on March 24th at 1 pm eastern.

Topics: Prospecting Grow Your Business Webinar Business Performance Center Potential Partners for Advisors
3 min read

3 Ways to Leverage Twitter to Find New Clients

By NAIFA on 3/9/22 10:00 AM

Twitter is one of the most widely used social media platforms in the world, with an advertising audience of 353 million users on the platform. For professionals in the insurance and financial services industry, Twitter presents an opportunity to network and use the social network as a place for finding prospective clients. Here are a few best practices to keep in mind if you want to be successful at using Twitter for finding prospective customers.

Topics: Social Media Marketing Grow Your Business
1 min read

NAIFA YAT Leader of the Year Brian Haney Shares Five Keys to His Success

By NAIFA on 3/4/22 9:51 AM

Brian Haney, CLTC, CFS, CIS, CFBS, LACP, CAE, NAIFA's Young Advisor Team (YAT) Leader of the Year recently shared five keys to his success as a financial professional with InsuranceNewsNet's AdvisorNews. Haney is the Founder and Vice President of the Haney Company in Silver Spring, MD. He has been a loyal NAIFA member since 2013 and is very engaged and active in our association.

Topics: Grow Your Business Business Performance Center Loyal Member
1 min read

Make Your Business Thrive, Not Just Survive

By NAIFA on 3/2/22 3:00 PM

You can stay in business for a long time by being efficient in the use of your materials and resources, having a strong hold on who you are, and surrounding yourself with other successful, young entrepreneurs.

Efficiency is key to remaining competitive in today's market. When you determine your strengths, you can harness them to maximize your leverage. Using personified production methods, such as dividing a production process into separate operations completed by different people or at different times, allows you to be more efficient. Play on your strengths and know that developing these skill sets will give you an edge over competition, both new and seasoned.

Topics: Small Business
2 min read

The Perfect LinkedIn Profile is Within Reach

By NAIFA on 2/9/22 7:00 AM

A LinkedIn profile is a critical tool in today's world if you want to grow your business and client base. It can add immense value to your professional and personal brand. Conversely, the absence of a social media profile means lost opportunities. 

Follow LinkedIn's Lead

The LinkedIn website will lead you through the process of building your profile. Have an updated resume handy as you begin the process. Take a look at profiles of others in your industry. Make sure to use a professional headshot; it can make or break your profile. While it may be tempting to use a decades younger picture−don't. Your picture should reflect your professional, approachable, trustworthy self. It's worth spending some money to be sure you have the right picture, and don't be afraid to smile.

Topics: Social Media Marketing Grow Your Business
1 min read

How to Prospect Using Facebook

By NAIFA on 2/2/22 10:00 AM

Facebook is a huge source of potential clients and customers and professionals who overlook Facebook as a connection channel with prospects miss out big time. Here are three tips for prospecting using Facebook and getting positive results.

1. Create a Profile that Defines you

To find new clients, it's important to create a unique profile that showcases who you are and what you care about. How you present yourself on Facebook is a big factor in whether they visit, or even notice, your profile. 

Topics: Social Media Marketing Grow Your Business

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