Social media plays an essential role in your business marketing strategy. With so many social networks available, it’s important to keep track of what you're posting and when.
13 Social Media Calendars, Tools, & Templates to Plan Your Content
Topics: Marketing Social Media Marketing Prospecting Grow Your Business Business Performance Center
2 min read
5 Tips to Establishing Your Brand With YouTube
YouTube can be a powerful tool for building your brand. You can connect with potential customers and gain a loyal following by posting engaging videos. Read on to learn 5 tips for creating compelling YouTube content.
Topics: Marketing Social Media Marketing Prospecting Grow Your Business
2 min read
How to Reach Underserved Markets
When it comes to insurance and financial services, some market demographics are often underserved. Women, racial and ethnic minorities, millennials, and LGBTQ+ Americans are often left out of the conversation. This is due, in part, to insurance and financial professionals viewing these demographics as less lucrative.
However, underserved and historically marginalized communities represent a huge opportunity for insurance and financial services professionals. By reaching out to them, you can grow your business and positively impact the lives of underserved populations.
So, how can you reach underserved markets? Read on to find out.
Topics: Diverse Markets Marketing Social Media Marketing Prospecting Grow Your Business
1 min read
Top Tips for Hosting and Participating in Virtual Webinars
Virtual webinars have become incredibly popular in recent years. From hosting week-long conferences via Zoom to organizing corporate meetings, webinars can be a great tool for groups looking to engage with others. Running a live virtual webinar can be daunting, so it's good to learn the top tips for successful live webinar hosting. Cut down on stress by following these simple steps for hosting a successful webinar.
Topics: Prospecting Grow Your Business Webinar
2 min read
Diverse Hiring Practices Increase Profitability in Financial Services
By hiring agents and advisors from diverse backgrounds, you can grow your business, make more money, and find creative solutions. Studies show that diverse perspectives lead to better ideas and improve sales performance and innovation.
Read on to learn how a diverse workforce can benefit your business and clients alike.
Topics: Diverse Markets Running Your Practice Grow Your Business Diversity
1 min read
NAIFA's Apex Learning Lab Presents the Future of Life Insurance
Join us at NAIFA's Apex Sales Summit the week of August 15 to learn about a revolutionary new approach to life insurance with a special Learning Lab: "What Has Happened to Term Life Insurance? It's Called Longevity."
Longevity represents a new way of thinking about term life insurance. It combines the advantages of term life insurance with the flexibility to accommodate clients' changing needs.
Topics: Running Your Practice Grow Your Business Apex
2 min read
4 Tips to Recruiting the Best Employees
It takes a lot of hard work to build a successful insurance agency or financial planning practice. But it's not just about putting in the hours—you also need to have the right team in place. A dynamic, productive, and effective team can make all the difference in achieving your business goals.
Did you know that filling a position can take up to 42 days? According to the Society for Human Resource Management, the average cost per hire is $4,129. Finding and hiring qualified employees can also be a daunting task. According to recent studies, 59% of employers say finding qualified candidates for their open positions is challenging.
So, how can you make sure that you are recruiting top talent and not wasting your time and money? We will discuss some tips for finding the best candidates for your open positions.
Topics: Grow Your Business
2 min read
3 Best Practices When Creating Pre-Recorded Video Content
Live webinars are ideal for forging connections directly with your audience using interactive Q&A sessions. On the other hand, pre-recorded videos are excellent for educational or instructional videos that you can refer your audience to whenever they need them. You can use pre-recorded video to explain procedures that your audience should follow or address frequently encountered concerns. Because you have the luxury of being able to plan out the video ahead of time, you also have the opportunity to focus on its production and ensure that it is clean and professional. Read on for tips on creating professional pre-recorded video content.
Topics: Marketing Prospecting Grow Your Business
1 min read
5 Keys to Starting and Running a Successful Business
The most successful entrepreneurs often have a few common traits. Whether you are an insurance agent, financial adviser, or any other type of solo business owner, use these tips to succeed.
Planning for the Future
Start with a solid business plan. Include funding sources such as loans, marketing and advertising ideas, client acquisition, and financial projections for expenses and profit. A business plan is just a start. Once you're in business, continue making plans and keeping track of progress. Where do you see yourself and your business in five years? Make a detailed plan for getting there!
Topics: Marketing Prospecting Grow Your Business Protect Your Business Small Business
2 min read
How to Use Video to Grow Your Business
When growing your business, connecting with as many people as possible is essential. That means not just writing blog posts and social media posts but also using video to appeal to a broader audience. Start creating engaging video content with these tips.
