How often do you hear about the importance of customer satisfaction?
And how hard do you and your team work to deliver it?
And how many customers leave anyway?
Way too many, I’m guessing.
The truth is that customer satisfaction doesn’t translate into growth and profitability the way the gurus say it will. Why? Because the customer sees a better price and assumes that the service will be good enough. And if they’re wrong, by the time they figure it out, it will be too late for you.