Have you jumped onto the social media bandwagon in recent years when it comes to marketing your business or are you still stuck in the 90s cold calling? I have been in the financial services industry for almost three decades, and I was reluctant to add one more thing to my prospecting plate such as social media. That is until I learned how to leverage the power of LinkedIn!
3 min read
Leveraging the Power of LinkedIn
Topics: Grow Your Business Social Media Business Performance Center LinkedIn
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Grow Your Business by Maximizing Your Data
New Business Performance Center partner, AccuPoint Solutions, will host a data-driven webinar on Thursday, October 13 at 12 pm eastern. Join Founder & CEO of AccuPoint, Gary Weber, for "Data Diving: Understand and Maximizing Your Most Important Asset." Gary will help you how to best understand the complexity of the data you may have – or may want to purchase – for your sales, marketing, recruiting, and data analytics efforts.
Topics: Grow Your Business Business Performance Center Insurance
2 min read
NAIFA and iLife Technologies Announce Educational Partnership
The National Association of Insurance and Financial Advisors (NAIFA) and iLife Technologies have completed an educational partnership agreement to advance thought leadership and consumer education, and promote professional cooperation between the two organizations.
Under the partnership, iLife will provide exclusive benefits for NAIFA members through their all-in-one sales platform, content for NAIFA blog posts and social media platforms, as well as articles focused on helping insurance agents navigate the ever-increasing trend of online-centered businesses.
Topics: Webinar Press Release Business Performance Center iLife
2 min read
5 Tips to Help You Recruit the Best Talent For Your Business
To grow a successful business, you need a team of talented, dedicated individuals working together towards a common goal. As the insurance and financial services industry continues to grow, recruiting top talent is more important than ever.
But how can you find and recruit the best talent for your business? There are a few key things to keep in mind. Read on for tips to help you build a cohesive, diverse, and dynamic team.
Topics: Grow Your Business Diversity Protect Your Business Small Business
4 Tips to Gain Followers Without Spending a Dime
Social media is an integral part of marketing your business. While spending money on targeted ads may seem like an easy and effective way to build your followers, building your brand organically can benefit you in the long term—and save you money on advertising.
Topics: Marketing Social Media Marketing Grow Your Business
1 min read
Join NAIFA Partner Chalice Connect for a Benefits-Driven Webinar
Join Chief Marketing Officer and Partner at Chalice Connect, Whitney Kendrick, along with Senior PEO Sales Consultant at Paychex/Oasis, Maria Petroni, for a Business Performance Center webinar on Thursday, September 22 at 12 pm eastern.
In this webinar, Whitney and Maria will give you an overview of the Chalice Connect Marketplace, and how it can help your business navigate and save on new benefits such as health insurance, travel options, and succession planning - especially timely with open enrollment periods opening up soon!
Chalice Connect is one of the Business Performance Center's newest partners, and also an affinity discount partner for our NAIFA Members. This webinar is free to attend and will teach you how to access their marketplace, which can save your firm, agency, or practice time and money.
Topics: Benefits Group & Employee Benefits Grow Your Business Business Performance Center
13 Social Media Calendars, Tools, & Templates to Plan Your Content
Social media plays an essential role in your business marketing strategy. With so many social networks available, it’s important to keep track of what you're posting and when.
Topics: Marketing Social Media Marketing Prospecting Grow Your Business Business Performance Center
2 min read
5 Tips to Establishing Your Brand With YouTube
YouTube can be a powerful tool for building your brand. You can connect with potential customers and gain a loyal following by posting engaging videos. Read on to learn 5 tips for creating compelling YouTube content.
Topics: Marketing Social Media Marketing Prospecting Grow Your Business
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How to Reach Underserved Markets
When it comes to insurance and financial services, some market demographics are often underserved. Women, racial and ethnic minorities, millennials, and LGBTQ+ Americans are often left out of the conversation. This is due, in part, to insurance and financial professionals viewing these demographics as less lucrative.
However, underserved and historically marginalized communities represent a huge opportunity for insurance and financial services professionals. By reaching out to them, you can grow your business and positively impact the lives of underserved populations.
So, how can you reach underserved markets? Read on to find out.
Topics: Diverse Markets Marketing Social Media Marketing Prospecting Grow Your Business
1 min read
Top Tips for Hosting and Participating in Virtual Webinars
Virtual webinars have become incredibly popular in recent years. From hosting week-long conferences via Zoom to organizing corporate meetings, webinars can be a great tool for groups looking to engage with others. Running a live virtual webinar can be daunting, so it's good to learn the top tips for successful live webinar hosting. Cut down on stress by following these simple steps for hosting a successful webinar.
